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Corporate Overview
Pantone, Inc., a wholly owned subsidiary of X-Rite, is the world-renowned authority on color. For more than 45 years, Pantone has been inspiring design professionals with products, services and leading technology for the colorful exploration and expression of creativity.

In 1963, Lawrence Herbert, Pantone's founder, created an innovative system for identifying, matching and communicating colors to solve the problems associated with producing accurate color matches in the graphic arts community. His insight that the spectrum is seen and interpreted differently by each individual led to the innovation of the PANTONE® MATCHING SYSTEM®, a book of standardized color in fan format.

Pantone has since expanded its color matching system concept to other color-critical industries, including digital technology, fashion, home, plastics, architecture, contract interiors, and paint. Today, the PANTONE name is known worldwide as the standard language for accurate color communication, from designer to manufacturer, from retailer to customer, across a variety of industries. Pantone continues to develop color communication and inspirational tools, and aggressively adopts new digital technology to address the color needs of the creative community everywhere.

Markets & Products
Each year, innumerable products and services are sold by Pantone and its hundreds of licensees in over 100 countries in the graphic arts, fashion, home, interior, plastics, architectural, paint, industrial design and consumer markets.

Graphic Arts – Printing, Publishing & Packaging
The PANTONE MATCHING SYSTEM is the definitive international reference for selecting, specifying, matching and controlling ink colors. The PANTONE FORMULA GUIDE, a three-guide set consisting of 1,114 solid PANTONE Colors on coated, uncoated and matte stock, shows corresponding printing ink formulas for each color, and the three-book set of SOLID CHIPS provides coated, uncoated and matte perforated tear-out chips that can be used for quality control.

The digitally created PANTONE 4-COLOR PROCESS GUIDES provide a comprehensive palette of more than 3,000 colors achievable in four-color (CMYK) process printing. The PANTONE COLOR BRIDGE® GUIDES coated and uncoated compare solid PANTONE Colors to their closest possible match in CMYK four-color process that can be achieved on a computer monitor, output device or printing press. Other PANTONE Color Reference Guides for the graphic arts include METALLIC, PASTEL and TINTS.

The PANTONE HEXACHROME® Color System, a patented, breakthrough six-color ultra high quality printing process, reproduces a dynamic range of more brilliant continuous-tone images and simulates brighter, more vivid colors than standard four-color process printing. The HEXACHROME® process is supported by industry leaders such as Adobe, Quark, Kodak Polychrome, Agfa, DuPont, Polaroid and Fuji.

In September 2007, the PANTONE Goe™ System was unveiled with 2,058 new, solid PANTONE Colors to inspire creativity and fulfill the requirements of the fast-changing, technologically advancing graphic arts industry. In addition to exciting new colors, the system includes modern tools and interactive software to drive collaboration and improve versatility in an increasingly global, multimedia environment.

The PANTONE Goe System includes: the PANTONE GoeGuide™, 2,058 Goe Colors presented in a fan-format and identified with a unique number along with ink mixing formulas and sRGB values; PANTONE GoeSticks™, a two-volume set of adhesive-backed color chips; and myPANTONE TM Palettes software for creating color palettes that can be imported into applications, shared among coworkers and clients, and archived for future reference.

Fashion & Home
The PANTONE FASHION + HOME Color System is a vital tool for designers in the apparel, home furnishings and interior design industries for selecting and specifying color used in the manufacture of textiles and fashion. The System – consisting of 1,925 colors in cotton or paper format – is ideal for assembling creative palettes and conceptual color schemes, and for providing color communication and control in the manufacturing process.

Through a partnership with Clariant International, one of the world’s largest textile colorant and chemical producers, the PANTONE SMART Color Swatch Card System enables designers and manufacturers to expedite the color development cycle efficiently and accurately, dramatically increasing speed-to-market and reducing costs.

The PANTONE VIEW Color Planner is a biannual trend forecasting tool that offers seasonal color direction and inspiration 24 months in advance for multiple usages, including men's wear, women’s wear, active wear, cosmetics and industrial design. Introduced in 2004, PANTONE VIEW Home is a comprehensive forecasting tool for the home furnishings industry.

Color Cue® 2
PANTONE Color Cue 2 is a portable, affordable, spectro-colorimeter preprogrammed with PANTONE Color data. It instantly identifies the closest PANTONE Color of any flat surface, empowering designers across the graphic arts, fashion, home, architecture and interior design industries to identify color inspirations and match them to PANTONE Colors.

With approximately 9,000 PANTONE Colors in a single, handheld device, Color Cue 2 allows users to toggle across multiple PANTONE Libraries and move effortlessly from color inspiration to realization, regardless of the medium. Color Cue 2 also records the last 30 colors measured for later reference.

Software in Color Cue 2 enables designers to translate PANTONE Colors for use in different color spaces and popular image editing software, as well as accurately specify and communicate color for four-color process and Hexachrome® printing and the Web.